Supporting Work

Additional Case Studies

More product work across admin tools, loyalty systems, mobile UX, and connected products.

Built for speed: market-ready experimentation, localization, and control

Amex Authentication CX Admin Tool

Reimagining Admin for Multi-Market Speed, Experimentation, and Precision

Led the complete redesign of Gravity's admin console to support experimentation, version control, and multi-market rollout. Created a flexible design system, granular publishing controls, and real-time analytics that improved speed, quality, and confidence in releases across 20+ global markets.

  • Supported rollout and localization across 20+ global markets
  • Enabled safer experimentation with versioning, preview, and release controls
  • Improved publishing speed, quality, and confidence for admin teams
Used by 10K Golf Pros

V1 Golf Pro Portal

Transforming Client Management for Golf Professionals

Designed a complete UX architecture and responsive portal for golf professionals, transforming administrative chaos into streamlined client management. Created mobile workflows, business intelligence tools, and sales tablet interfaces that help pros focus on coaching instead of administration.

  • Used by more than 10K golf professionals
  • Unified video, scheduling, and client-management workflows in one portal
  • Enabled sales and account teams with a tablet tool for pricing-tier migrations
Built to last: 2 years of UX, still live 13 years later

Bare Minerals Loyalty Program

Designing a 13-Year Running Multi-Channel Customer Experience

Led UX design for the Bare Minerals consumer loyalty and rewards platform from concept to launch, creating a durable experience that strengthened brand loyalty, repeat purchase behavior, and long-term customer engagement across digital channels.

  • 13+ years in market
  • Millions of loyalty users supported
  • Durable engagement platform
Over 4M Users

V1 Golf Swing Analyzer App

Redesigning Video Analysis for 4M+ Users Worldwide

Designed a consumer-focused mobile app that transforms how golfers record, analyze, and improve their swing. Created intuitive capture flows, actionable feedback loops, and performance summaries that make sophisticated analysis accessible to everyday users, elevating engagement and repeat use.

  • Scaled to over 4M users globally
  • Reduced upload-related support tickets
  • Boosted coach engagement and lesson completions
Custom driving sim built to demo dangerous vehicle features

Ford Feature Simulator

Immersive, Playable Demos of High-Risk Vehicle Features

Contributed to the design and evolution of Ford's flagship consumer mobility platform, connecting vehicles, drivers, and services through a unified digital experience. Focused on making complex vehicle data and capabilities intuitive, accessible, and valuable for everyday drivers at global scale.

  • Delivered a working prototype used at Ford’s dealer summit
  • Enabled simulation of high-risk features like adaptive cruise control
  • Arduino-based interface now used in other internal demos
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