AI-assisted workflows, trust-heavy UX, and product systems
Principal Product Designer.
Products for complex workflows and high-trust decisions.
My work spans enterprise software, global fintech, e-commerce transformation, and AI-assisted systems. I use research, mapping, system design, product judgment, and technical fluency to turn messy problems into products people can trust and teams can ship.
Built for American Express, Wayfair, Ford, Xbox, and RTA. Recent work includes 1.2M+ adoptions, $11M recovered, 0% to 72% platform adoption growth, and AI-assisted workflows designed for real operational use.
Featured Case Studies
Selected work in AI-assisted systems, secure fintech flows, operational workflow design, and enterprise transformation.
AlphaRoom
Turning expert judgment into an AI-assisted review system
Built a 0–1 AI-assisted document analysis platform that captures how experienced analysts think and makes that process repeatable at scale. Designed the system to reduce review time while preserving trust, privacy, and human oversight, shifting teams from manual review to structured decision-making.
Key Outcomes
- 70% faster document review
- 3× more insights identified
- 100% privacy compliance maintained
AI-Assisted Sublet Invoice Capture
Reducing manual entry while preserving user control
Designed a human-in-the-loop AI workflow that lets fleet teams upload vendor invoices, review extracted data, resolve warnings, and save structured work orders tied to the correct asset record.
Key Outcomes
- Reduced invoice entry from 11 minutes to under 1 minute
- Projected 8,300+ annual hours saved across 50,000+ invoices
- Turned vendor invoices into structured work orders and asset history
Global Checkout Authentication Redesign
Reframing security to build trust and recover revenue
Led the redesign of a global consumer authentication experience used by millions, transforming security from a point of friction into a moment of reassurance. Reframed system language and flow ownership to align user trust with fraud prevention, without changing underlying security requirements.
Key Outcomes
- Reduced checkout abandonment by 70%
- Recovered $11M in previously lost billings
- 0% reduction in fraud prevention effectiveness
Global E-commerce Journey Transformation
Aligning experience, teams, and systems at scale
Served as cross-functional CX and program leader on a multi-year transformation spanning five consumer brands and global markets. Focused on customer-journey replatforming, planning discipline, and visibility systems that helped dozens of teams ship coherently.
Key Outcomes
- Reached 72% traffic adoption from 0%
- 100% OKR achievement across three planning cycles
- Improved delivery visibility across 200+ contributors
AI in Practice
Independent systems I design and build to explore practical AI workflows, role-based agents, MCP-connected tools, and product pipelines.
Cultural Resource Management Tool
AI-native research synthesis tool that turns archaeology field research into structured formatted reports.
MCP Product Pipeline
MCP-powered product pipeline that moves from elevator pitch to scope, story mapping, user stories, and code.
OpenClaw Marketing Team
Five-agent marketing system running on local hardware for content, SEO, research, and outreach.
Vehicle Maintenance Agents
Three-agent diagnostic system that identifies issues, researches procedures, and generates parts lists.
How I Work
I’m at my best on products where workflow, decision-making, and interface all matter at the same time. I help teams understand how the work actually happens, make tradeoffs visible, and turn loose requirements into product direction they can act on. The work usually starts with research, journey maps, story maps, or system models, then moves into prototypes, UI, and delivery-ready product structure.
- Research and journey mapping that show how work actually happens
- Human-in-the-loop AI workflows built for trust, review, and control
- Reusable product and design-system patterns that help teams move faster
- Builder fluency when prototypes, code, or AI-assisted analysis help clarify the path
Current Work
I’m currently designing AI-enabled workflow improvements for enterprise fleet software. Recent work includes a public sublet invoice capture feature that turns vendor invoices into structured work orders, onsite field research with fleet teams, and shared design foundations for Fleet360.
What Colleagues Say
“Joe was a standout partner. He brought structure to complexity and delivered a modular system that set a new standard for our global rollouts.”
Principal Product Manager
“Instrumental to our replatforming success, Joe excelled at bringing clarity to complexity, coordinating countless moving pieces with exceptional organization, persistence, and a consistently optimistic mindset.”
Manager, Analytics Data Platforms: Tracking
“Joe made a complex GenAI project feel simple. He led discovery, mapping, and prototyping with clarity and turned our research into real momentum.”
Strategic CTO | M&A Advisor | Private Equity
Additional Work
There’s a broader archive behind this too: loyalty systems, admin tools, mobile apps, connected products, physical prototypes, and a long tail of creative and technical work.
Browse additional workLet’s Talk
If you’re building AI-assisted products, complex internal tools, or workflows that need clearer product judgment, I’d be glad to talk.
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