Hey, I’m Joe!

Senior Manager in UX/UI Product, Platform Design and Development

Innovative and empathetic problem solver obsessed with human-computer interaction; 14+ years’ diverse leadership experience working for and with global brands to create groundbreaking solutions that drive consumer engagement. Specialist in digital user interface (UI), user experience (UX), and extended reality (XR) design and development. Deep background in research, analysis, and collaboration. Professional demeanor is characterized by exceptional communication skills, divergent thinking, optimism, empathy, and curiosity.


American Express (c. InRhythm), AZ Principal of Product and Design | Sr. UX Architect | Sr. Product Manager

July 2018 to present

Research and design international credit card application customer acquisition and e-commerce journeys, products, and features to acquire and expand customer accounts. Work with cross-functional teams to drive initiatives and improve internal portals, platforms, and components. Conduct user research, usability testing, UX/UI design, and technology integrations. Develop requirements for UX architecture. Support and consult with executive leadership. Foster an Agile culture of experimentation for lean growth initiatives.

JumpFuel Sr. UX/UI Designer, Development Team Lead

August 2017 - April 2018

Researched and designed native mobile app screens and a new, web-based administration tool for V1, the leading mobile golf training app. Designed artificial intelligence (AI) and machine learning (ML) capabilities to produce training and presentation materials. Led a UI development team using Agile delivery methodology. Researched and designed e-commerce, scheduling, and messaging interactions.

GTB, MI Associate Director, Ford Product Tech Enablement and Innovation, UX/UI/XR

August 2012 - July 2017

Collaborated with engineers and dealers to design, build, and test technology initiatives for Ford Motor Company digital properties and in-dealer physical and digital experiences. Innovated prototypes to demonstrate interaction of vehicle-generated data and smart home applications to Ford executives. Designed experimental geo-aware websites for North American International Auto Show. Design and built XR kiosks, training experiences. Led technology teams to design, develop, and deploy specialty digital products for global brands. Coordinated and led vendor HTML integration for mobile, desktop, social web channels. Led creation and implementation of surveys for company-wide initiatives. Trained users and junior personnel. Initiated activities with Ford Motor Company as described in above role.

Hello World, MI Sr. Front-End Developer, SME and Team Lead, UX/UI Designer and Architect

May 2006 - August 2012

Led teams on complex design projects for high-profile companies, from scoping and discovery through wireframing, development, user testing, and multichannel implementation. Designed and developed reusable, responsive web designs for mobile, tablet, desktop, and social platforms. Coordinated responsive web design implementation. Served as mobile front-end development expert; coached creative team on best practices.


UX Research and Architecture

User Centric Design philosophy using Sketch, Illustrator, Photoshop, InVision, Zeplin, Content Experiments, Prototyping, Wireframing, User Testing

Rapid prototyping

Usability testing, Fail fast, succeed early using creative mockups, sketches, HTML, web-based studies, A/B testing

UI Developer

HTML5, CSS3, Javascript, AEM, Laravel, Express, React, Angular, Hugo, Jekyll, Sass, Bootstrap, Gulp, Foundation

Platform Services

Design and build systems and tools promoting efficient reuse of common components enabling experimentation


16 years of project delivery experience, Agile, SaFE, Git, Rally, Jira, Slack, CI, Docker, Vagrant


Arduino, Particle, Node-RED, MQTT, Fusion 360, Single board computing


Hard skills

  • User research
  • Usability testing
  • Design Thinking
  • Prototyping
  • Heuristics Evaluation
  • Flow diagramming
  • Journey mapping
  • Wireframing
  • UI design and development
  • E-commerce
  • Agile
  • Vector illustration
  • Sketch/InVision/Figma
  • Illustrator, Photoshop
  • Video editing
  • Sketching/whiteboard
  • Arduino/Open source
  • Automation
  • Fusion360 CAD/CAM

Soft skills and traits

  • Problem solving
  • Divergent thinking
  • Experimenting
  • Curiosity
  • Communicating
  • Teamwork
  • Empathy
  • Self-management
  • Decision-making
  • Calmness
  • Optimism
  • Open-mindedness
  • Analysis
  • Lateral thinking
  • Logical reasoning
  • Persistence
  • Observation
  • Brainstorming