AI-assisted workflows, trust-heavy UX, and product systems
Principal Product Designer.
Products for complex workflows and high-trust decisions.
My work spans enterprise software, global fintech, e-commerce transformation, and AI-assisted tools. I use research, mapping, system design to turn messy problems into products people can trust and teams can ship.
Built for American Express, Wayfair, Ford, Xbox, and RTA. Recent work includes 1.2M+ adoptions, $11M recovered, 0% to 72% adoption growth, and AI-assisted systems designed for real operational use.
Featured Case Studies
Selected work in AI-assisted systems, trust-heavy UX, global platform design, and enterprise transformation.
AlphaRoom
Turning expert judgment into an AI-assisted review system
Built a 0–1 AI-assisted document analysis platform that captures how experienced analysts think and makes that process repeatable at scale. Designed the system to reduce review time while preserving trust, privacy, and human oversight, shifting teams from manual review to structured decision-making.
Key Outcomes
- 70% faster document review
- 3× more insights identified
- 100% privacy compliance maintained
Global Checkout Authentication Redesign
Reframing security to build trust and recover revenue
Led the redesign of a global consumer authentication experience used by millions, transforming security from a point of friction into a moment of reassurance. Reframed system language and flow ownership to align user trust with fraud prevention, without changing underlying security requirements.
Key Outcomes
- Reduced checkout abandonment by 70%
- Recovered $11M in previously lost billings
- 0% reduction in fraud prevention effectiveness
Global E-commerce Journey Transformation
Aligning experience, teams, and systems at scale
Served as cross-functional CX and program leader on a multi-year transformation spanning five consumer brands and global markets. Focused on customer-journey replatforming, planning discipline, and visibility systems that helped dozens of teams ship coherently.
Key Outcomes
- Reached 72% traffic adoption from 0%
- 100% OKR achievement across three planning cycles
- Improved delivery visibility across 200+ contributors
Global Financial Services Platform Design
Scaling credit applications across international markets
Redesigned international credit card application journeys across six markets, integrating a new risk engine while ensuring local compliance. Built a scalable, modular UX system that improved conversion and delivery speed for 20+ card products.
Key Outcomes
- 20+ launches across international markets
- 15-30% conversion improvement
- 40% faster time-to-market for later launches
How I Work
I’m at my best on products where workflow, decision-making, and interface all matter at the same time. I work on cross-functional teams by building shared understanding of the outcome, making tradeoffs visible, and helping people align around decisions they can actually ship. I usually start with research, journey maps, story maps, and system models, then work forward into prototypes, UI, and product structure.
- Field research and journey mapping to understand how work actually happens
- AI-assisted workflows and human-in-the-loop systems built for trust and control
- Design systems and reusable patterns that help products scale without losing coherence
- Builder fluency when code, prototypes, or AI-assisted analysis help move the work forward
Current Work
In my current role, I’m designing AI-enabled workflow improvements for enterprise fleet software, conducting onsite field research at fleet operations, and helping establish shared design foundations and reusable patterns for the product.
What Colleagues Say
“Joe was a standout partner. He brought structure to complexity and delivered a modular system that set a new standard for our global rollouts.”
Principal Product Manager
“Instrumental to our replatforming success, Joe excelled at bringing clarity to complexity, coordinating countless moving pieces with exceptional organization, persistence, and a consistently optimistic mindset.”
Manager, Analytics Data Platforms: Tracking
“Joe made a complex GenAI project feel simple. He led discovery, mapping, and prototyping with clarity and turned our research into real momentum.”
Strategic CTO | M&A Advisor | Private Equity
Additional Work
There’s a broader archive behind this too: loyalty systems, admin tools, mobile apps, connected products, physical prototypes, and a long tail of creative and technical work.
Browse additional workLet’s Talk
If you’re building AI-assisted products, complex internal tools, or systems that need clearer workflows and stronger product judgment, I’d be glad to talk.
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