Hey, I’m Joe!

Senior Technical Program Manager 💡 UI/UX Strategist 💡 Digital Innovation Leader Driving Large-Scale Transformations | Driving $60M+ Revenue Growth | Enhancing User Experiences Across E-commerce, Fintech, Automotive, and more

I’m Joe Szacon—a strategic program leader and UX architect with 19 years of experience building beautiful, usable, and revenue-generating digital platforms. I’ve led $100M+ transformation initiatives, pioneered AI-powered delivery systems, and designed experiences used by millions. Whether launching FordPass, rebuilding Wayfair’s customer journey across five brands, or reducing Amex’s checkout abandonment by 70%, I work at the intersection of product, program, and experience. I bring teams clarity, momentum, and measurable business impact—especially in complex, multi-team environments.

Experience

Wayfair, Remote Senior Manager, Technical Program Management

February 2022 to 2025

At Wayfair, I led a $100M+ digital replatforming initiative that transformed customer journeys across five global brands and four markets. I scaled platform adoption from 22% to 72%, drove $68M+ in incremental revenue, and introduced GenAI-powered tools for reporting and user story generation. My role spanned enterprise-wide orchestration, delivering 28+ replatformed experiences across 200+ contributors and implementing OKR, RACI, and risk frameworks that improved velocity, alignment, and visibility at scale.

American Express (c. InRhythm), AZ Principal of Product and Design | Sr. UX Architect | Sr. Product Manager

July 2018 to February 2022

At Amex, I led and designed UX strategy and product development for international card application and authentication flows, including a PSD2-compliant onboarding experience adopted by over 1.2 million users. My SafeKey checkout redesign reduced abandonment by 70% and generated $11M+ in incremental bookings. I led research, journey mapping, and enterprise-wide design system adoption across 26 global markets, helping scale secure, accessible, and conversion-optimized experiences worldwide.

JumpFuel Sr. UX/UI Designer, Development Team Lead

August 2017 - April 2018

Researched and designed native mobile app screens and a new, web-based administration tool for V1, the leading mobile golf training app. Designed artificial intelligence (AI) and machine learning (ML) capabilities to produce training and presentation materials. Led a UI development team using Agile delivery methodology. Researched and designed e-commerce, scheduling, and messaging interactions.

GTB, MI Associate Director, Ford Product Tech Enablement and Innovation, UX/UI/XR

August 2012 - July 2017

At Ford, I served as the principal UX lead for connected mobility experiences—coining the name “FordPass” and shaping the app’s early strategy. I CAD-modeled and built physical kiosks, wearable demos, and synchronized multi-screen displays for executive showcases. I also launched Lincoln’s first responsive website, enabling Ford’s mobile-first shift and saving $2M+ annually, while delivering immersive digital experiences showcased at SXSW and Ford HQ.

Hello World, MI Sr. Front-End Developer, SME and Team Lead, UX/UI Designer and Architect

May 2006 - August 2012

At ePrize, I led UX architecture and front-end development for high-traffic, multi-language loyalty platforms used by millions. I built the Xbox Rewards system across 10 languages, launched programs for Tesla and Coca-Cola, and created a reusable microsite engine that powered hundreds of promotions. My mobile-first design standards set the foundation for scalable, responsive UX across the agency’s Fortune 500 client base.

Expertise

UX Strategy & Research

Human-centered design leadership across global platforms using Figma, UX research frameworks, accessibility standards, wireframing, journey mapping, and usability testing.

AI & GenAI Integration

Built GenAI tools for reporting, user story generation, and document analysis. Piloted enterprise adoption of OpenAI and Gemini for large-scale product delivery.

Program & Portfolio Leadership

Led $100M+ replatforming efforts with OKRs, RACI frameworks, dependency mapping, and stakeholder alignment across 35+ teams and 2000+ tasks.

Product Development

Delivered PSD2-compliant UX, onboarding flows, and admin tooling across fintech, e-commerce, and mobility industries, generating millions in revenue impact.