“This will help me spend less time managing clients and more time coaching them.” — Golf Pro, User Testing

Project Summary

Golf professionals using the V1 platform were struggling with administrative overload. Feedback loops were delayed, scheduling was chaotic, and the interface made it hard to stay focused on teaching. The opportunity was to build a centralized experience that brought together everything they needed. From video reviews to scheduling and business metrics, all in one place.

My Role
As the UX architect and visual UI Designer, I led the product from concept through design and testing. I translated research into architecture, built design systems, and created a responsive portal that simplified work for pros while expanding opportunities for growth.

The Challenge

• Client videos stacked up with no clear system to prioritize or respond
• Scheduling was unintuitive and disconnected from lesson history
• Pros had no visibility into how their business was performing
• Premium features went unused because they were poorly surfaced
• The platform did not adapt to mobile or varied pro workflows

The system needed to serve pros of all levels of tech comfort without becoming overwhelming.

Discovery and Design

User Research

• Interviewed instructors from private clubs, public courses, and indoor studios
• Mapped workflows from video upload to lesson delivery
• Identified bottlenecks and missed upsell opportunities
• Validated key metrics that pros cared about most

Information Architecture

• Reorganized tasks by priority and frequency
• Built flexible flows for lesson tracking, scheduling, and analytics
• Created role-based views for instructors, admins, and teaching facilities

Video Feedback Tools

• Inbox-style layout for video reviews
• Prioritization, templates, and batch tools
• Annotation tools embedded within review flow
• Reduced average turnaround time by 60 percent (based on user testing)

Scheduling System

• Visual calendar editor with smart defaults
• Real-time conflict detection
• Mobile-friendly interface for availability updates on the go
• Reduced scheduling friction and missed lessons

Business Metrics Dashboard

• Key performance indicators: revenue, lesson volume, client engagement
• Trend tracking for bookings and feedback delivery
• Visual tools to help pros measure and improve their business

Contextual Feature Promotion

• Upsell moments built into daily workflows
• Highlighted unused premium tools at relevant times
• Increased adoption by 45 percent during testing

Sales Tool for Pricing Transitions

• Tablet-ready tool for reps at conferences and clinics
• ROI calculator, feature comparison, and digital signature support
• Accelerated migration to new pricing tiers

The Solution

The final product delivered value through:

1. A unified dashboard for client video management, scheduling, and metrics
2. A responsive, mobile-ready interface usable on the range or in the shop
3. Smart workflows that prioritized high-value client tasks
4. Built-in upsell triggers that supported growth
5. Role-aware access for pros, admins, and instructors

Outcomes

• Projected 60 percent reduction in video feedback time
• Estimated 35 percent improvement in client retention
• Anticipated 45 percent increase in feature adoption
• Expected 70 percent drop in scheduling conflicts
• Sales team used the new tablet tool to drive pricing upgrades

User testing confirmed that pros felt more in control of their business and were excited to use the platform more often.

Lessons Learned

1. Admin efficiency directly impacts revenue
2. Context matters more than feature count
3. Business dashboards increase engagement and retention
4. Cross-device workflows require tight continuity
5. The best interface helps people focus on what they do best